Delivering exceptional customer service has become a top priority for businesses operating in a competitive environment. When customers feel they got what they have come to expect, it influences your business bottom line. Great customer experiences help you foster strong relationships with your customers and perform better. You can elevate their experience to the level desired with Microsoft Dynamics 365 Marketing.
Dynamics 365 Marketing is a powerful tool you can rely on to create an impact across all departments- whether in the marketing department to drive growth or in the sales department to boost in-store sales and online stores or in the customer service department to retain customers and so. New features in Microsoft Dynamics 365 Marketing allows businesses to engage customers in real-time, earn customer trust, personalize customer experiences with AI (Artificial Intelligence), and drive growth.
Orchestrate event-based customer journey in real-time
You can create event-based journeys that enable you to react to customer’s action in real-time. It ensures that you can respond to customers immediately and convert their interests into sales. With the new AI-Powered customer journey designer, you can create events-based customer journeys. Besides creating end-to-end experiences for your customers, you can engage other connected departments as well, such as customer service, sales, commerce and more.
Trigger customer journeys with event triggers
Events are activities that your customers do including customer visit to your website, or customers walking into stores and logging onto the Wi-Fi. You can create event triggers that are specific to your business. And with the right event triggers in place, you can deliver a harmonious end-to-end experience for customers. This event-based journey enables you to have a deep understanding of your customer’s interests and strengthen relationships at every touch point across physical and digital channels. You can personalize every stage of your customer journey, encouraging potential customers to turn to your brand.
Earn customer trust
With customer journey orchestration features, your agents can gain a complete view of each customer. You can turn each customer interaction into personalized engagements. You will be making the most of your customer’s time and treat them with proper understanding. This helps you earn the trust of your customers.
Personalize customer journeys using Dynamics 365 Customer Insights
You integrate Dynamics 365 Customer insights with Dynamics 365 Marketing to leverage the power of data. Dynamics 365 Customer Insights unify customer data, create customer profiles, and identify high-value customer segments. You can make use of this profile and segment data to target the right audience and further refine journeys. This way you can engage your customers in a personalized manner.
Quickly create personalized emails using email editor
The new email editor in Dynamics 365 Marketing helps you craft significant emails. It encompasses a modern layout and redesigned toolbox that makes it easy to craft emails. The completely new email editing experience makes your email creation much easier and productive. Moreover, it is infused with AI to assist you in creating the most engaging content for your messages. Now you can create professional emails personalized for each customer and send it at the right time.
Personalized push notifications and SMS messages
Microsoft has personalized SMS messages and push notifications. This helps you create more beautiful, tailored messages matching each customer. It keeps your customers engaged throughout the marketing and customer service communications, and marketing campaigns. Using these channels lets you respond to customer interactions.
Track results with new dashboard
Dynamics 365 Marketing not only helps you set the business goals, but also track progress towards those goals. You can easily recognize the results through the dashboard, so you can make progress in the way you interact with your customers. The new built-in dashboard helps you act upon customer insights to further optimize experience.
Improve productivity with Microsoft Dynamics 365 Marketing
Dynamics 365 Marketing offers advanced features and tools to improve marketing productivity. Unified customer information helps your marketing teams to better engage with customers and the automation features let them focus on what is important for your business. With predictive analytics capabilities, you can understand your customer demands, accelerate operational excellence, and make informed marketing and sales decisions. Microsoft 365 integration helps to create a collaborative work environment where employees can share documents, collaborate, and communicate in real-time. You can deploy the solution by partnering with a reliable Microsoft Dynamics 365 provider.
Jumpstart your marketing efforts with IAX SERVICES
IAX SERVICES is a trusted and experienced Dynamics 365 Partner in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, and other MENA regions. As a recognized Microsoft Gold Partner, our professionals help you deliver outstanding customer experiences using Dynamics 365 Marketing. You can grow your customer base by providing them the service they expect and keep your business moving forward. At LITS SERVICES, we can tailor Dynamics 365 Marketing on your terms and needs.
